Did you know?

Entrepreneurs of color are 30% more likely to experience a lack of capital and relevant networks.

Our Mission


We tell the unique stories of the entrepreneurs behind the brands and curate experience-based gifts with every box to build meaningful connections.


We source brands that create artisanal and ethically-made products and package them in eco-friendly materials to inspire action against the environmental crisis and its disproportionate impact on communities of color.


We promote BIPOC-owned small businesses to work toward a more socially inclusive economy.

A letter from the Founders

As Asian American women growing up in the early 2000s, we struggled to see people of color in mainstream media. We wanted to provide a way for people to more easily connect with purpose-driven entrepreneurs and conscious brands. We started untold with a mission to create meaningful experiences by promoting BIPOC entrepreneurs to build a more socially and environmentally inclusive economy. We’ve felt so inspired by the stories behind these brands and we hope they have encouraged you on your own journey. Let’s build a community to uplift people of color and celebrate their successes together.
With love,

Joleen & Jackie
Founders, untold

Want to partner with us?

We’d love to hear from you.


Want to partner with us?

We’d love to hear from you.